Just to add a little bit to the end of my last post:
Using established norms is shunned by most free-thinkers. Probably because they're free-thinkers. However, I think it is not only important, but also beneficial to use established norms and ideals to your advantage. If you can manipulate systems to your advantage, I feel it is necessary to do so.
For example:
WHY is the Ron Paul campaign not using phone banks, television commercials (although I'd heard about one out there somewhere), etc. to get out its message? I'm not entirely sure, although I'd guess that it's because "mainstream" doesn't appeal to those running the campaign. You have to seem mainstream in order to seem legitimate to the typical mainstream voter. And, frankly, that's for whom they need to be vying. That normal (yes, used as a noun here) who thinks, "You know, that Ron Paul has some good ideas," but won't ever end up voting for him because he didn't have the organization to get people out there on and before election day.
So, is it because he didn't have the organization, or is it because the Ron Paul campaign doesn't think its base of supporters is socially capable of reaching out to mainstream America (see previous post)?
In either case, there should've been TV ads. Where is all this money going?!?
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